Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.

By: Weinreich, Nedra KlineContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Los Angeles : SAGE Publications, c2011Edition: 2nd edDescription: xiv, 309 p. : illSubject(s): Social marketing | MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5414 | .W44 2011Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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