Business Research Methods / Alan Bryman; Emma Bell

By: Alan BrymanMaterial type: TextTextPublication details: Oxford ; New York : Oxford University Press, c2011Edition: 3rd edDescription: XXXVII, 765 p. : ill. ; 27 cmISBN: 9780199583409 DDC classification: 658.0072
Contents:
PART ONE ; 1. Business research strategies ; 2. Research designs ; 3. Planning a research project and formulating research questions ; 4. Getting Started: Reviewing the literature and formulating research questions ; 5. Ethics and politics in business research ; PART TWO ; 6. The nature of quantitative research ; 7. Sampling ; 8. Structured interviewing ; 9. Self completion questionnaires ; 10. Asking questions ; 11. Structured observation ; 12. Content analysis ; 13. Secondary analysis and official statistics ; 14. Quantitative data analysis ; 15. Using SPSS for Windows ; PART THREE ; 16. The nature of qualitative research ; 17. Ethnography and participant observation ; 18. Interviewing in qualitative research ; 19. Focus groups ; 20. Language in qualitative research ; 21. Documents as sources of data ; 22. Qualitative data analysis ; 23. Computer-assisted qualitative data analysis: Using NVivo V7 ; PART FOUR ; 24. Breaking down the quantitative/qualitative divide ; 25. Mixed methods research: combining quantitative and qualitative research ; 26. E-research: using the Internet as object and method of data collection ; 27. Writing up business research
Summary: Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		658.0072 BRY  (Browse shelf (Opens below)) Available 3202025
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PART ONE ; 1. Business research strategies ; 2. Research designs ; 3. Planning a research project and formulating research questions ; 4. Getting Started: Reviewing the literature and formulating research questions ; 5. Ethics and politics in business research ; PART TWO ; 6. The nature of quantitative research ; 7. Sampling ; 8. Structured interviewing ; 9. Self completion questionnaires ; 10. Asking questions ; 11. Structured observation ; 12. Content analysis ; 13. Secondary analysis and official statistics ; 14. Quantitative data analysis ; 15. Using SPSS for Windows ; PART THREE ; 16. The nature of qualitative research ; 17. Ethnography and participant observation ; 18. Interviewing in qualitative research ; 19. Focus groups ; 20. Language in qualitative research ; 21. Documents as sources of data ; 22. Qualitative data analysis ; 23. Computer-assisted qualitative data analysis: Using NVivo V7 ; PART FOUR ; 24. Breaking down the quantitative/qualitative divide ; 25. Mixed methods research: combining quantitative and qualitative research ; 26. E-research: using the Internet as object and method of data collection ; 27. Writing up business research

Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

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