Business Marketing / Frank G Bingham, Jr.; Roger Gomes, Prof.; Patricia A Knowles

By: Frank G. BinghamMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, cop. 2005Edition: 3rd edDescription: XV, 475 p. : ill. ; 26 cmISBN: 9780071112529 DDC classification: 658.8
Contents:
Part 1: The Business Marketing Environment Chapter 1: Introduction to the Business Marketing Environment Chapter 2: Ethical Considerations in Business to Business Marketing Chapter 3: Professional Selling and Sales Management Chapter 4: The Organizational Buying Process Part 2: Research Analysis and Strategic Planning Chapter 5: Marketing Research and Information Systems Chapter 6: Market Segmentation, Positioning, and Demand Projection Chapter 7: New Product Development, Management, and Strategy Chapter 8: Price Planning and Strategy Part 3: Communication and Delivery Chapter 9: Promotional Strategy Chapter 10: Business Marketing Channel Participants Chapter 11: Supply Chain Management and Logistics Part 4: International Applications Chapter 12: International Business Marketing
Summary: Provides students with the practical foundation they need to become successful business marketers. By addressing issues that face business-to-business (B2B) marketers, this work focuses on general business marketing, e-commerce/internet marketing, and business ethics. It also features various pedagogical aids.
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Item type Current library Call number Status Date due Barcode Item holds
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PJ Library 		658.8 BIN  (Browse shelf (Opens below)) Available 3201677
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Part 1: The Business Marketing Environment Chapter 1: Introduction to the Business Marketing Environment Chapter 2: Ethical Considerations in Business to Business Marketing Chapter 3: Professional Selling and Sales Management Chapter 4: The Organizational Buying Process Part 2: Research Analysis and Strategic Planning Chapter 5: Marketing Research and Information Systems Chapter 6: Market Segmentation, Positioning, and Demand Projection Chapter 7: New Product Development, Management, and Strategy Chapter 8: Price Planning and Strategy Part 3: Communication and Delivery Chapter 9: Promotional Strategy Chapter 10: Business Marketing Channel Participants Chapter 11: Supply Chain Management and Logistics Part 4: International Applications Chapter 12: International Business Marketing

Provides students with the practical foundation they need to become successful business marketers. By addressing issues that face business-to-business (B2B) marketers, this work focuses on general business marketing, e-commerce/internet marketing, and business ethics. It also features various pedagogical aids.

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