Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen.
Material type: TextPublication details: Hoboken, N.J. : Wiley, 2012Description: xiii, 272 p. : illISBN: 9781118349205 (electronic bk.)Subject(s): Customer relations -- Management | Customer relations -- Management -- Statistical methodsGenre/Form: Electronic books.DDC classification: 658.8/12015195 LOC classification: HF5415.5 | .K864 2012Online resources: Click to ViewIncludes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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