Tracking the audience [electronic resource] : the ratings industry from analog to digital / Karen Buzzard.

By: Buzzard, KarenContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : Routledge, 2012Description: x, 174 pSubject(s): Analog electronic systems | Digital electronics | Radio audiences -- United States -- Measurement -- History | Radio programs -- United States -- Rating -- History | Television programs -- United States -- Rating -- History | Television viewers -- United States -- Measurement -- HistoryGenre/Form: Electronic books.LOC classification: HE8700.66.U6 | B895 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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