Gender, culture, and consumer behavior [electronic resource] / edited by Cele C. Otnes, Linda Tuncay-Zayer.

Contributor(s): Otnes, Cele | Tuncay-Zayer, Linda | ProQuest (Firm)Material type: TextTextPublication details: New York : Routledge, c2012Description: xxxi, 450 p. : illSubject(s): Consumer behavior | Consumer behavior -- Cross-cultural studies | Consumption (Economics) -- Social aspectsGenre/Form: Electronic books.LOC classification: HF5415.32 | .G457 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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