Business Environment in a Global Context / Andrew Harrison.

By: Andrew HarrisonMaterial type: TextTextPublication details: Oxford : Oxford University Press, 2010Description: XXVII, 394 p. : ill. ; 25 cmISBN: 9780199214006 DDC classification: 338.7
Contents:
PART ONE: THE CHANGING NATURE OF THE BUSINESS ENVIRONMENT; 1. Introduction to the Business Environment; Appendix to Chapter 1: The Basic Economics of Markets; 2. The Globalization of Business; 3. The Regional Business Environment (Sub-National Regions); 4. The National Business Environment; 5. The International Business Environment; PART TWO: KEY DIMENSIONS OF THE BUSINESS ENVIRONMENT; 6. Business Models in Contrasting Cultures; 7. Business Ethics and Corporate Responsibility; 8. Internationalization of Business in a Changing Environment; 9. Markets, Competition and Regulation; 10. Technological Change; 11. International Risk; 12. Key Themes in the Business Environment: Concluding Comments; PART THREE: THE GEOPOLITICAL CONTEXT; 13. Towards a New Europe; 14. Contrasting Developments in the Americas; 15. Asia's Economic Potential; 16. Africa's Struggle for Reform
Summary: This is the first textbook on the business environment written specifically for postgraduate courses, providing the theoretical rigour and international focus required. Harrison firmly sets the business environment in the context of changes in the global economy, making the book particularly appropriate for international students.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

PART ONE: THE CHANGING NATURE OF THE BUSINESS ENVIRONMENT; 1. Introduction to the Business Environment; Appendix to Chapter 1: The Basic Economics of Markets; 2. The Globalization of Business; 3. The Regional Business Environment (Sub-National Regions); 4. The National Business Environment; 5. The International Business Environment; PART TWO: KEY DIMENSIONS OF THE BUSINESS ENVIRONMENT; 6. Business Models in Contrasting Cultures; 7. Business Ethics and Corporate Responsibility; 8. Internationalization of Business in a Changing Environment; 9. Markets, Competition and Regulation; 10. Technological Change; 11. International Risk; 12. Key Themes in the Business Environment: Concluding Comments; PART THREE: THE GEOPOLITICAL CONTEXT; 13. Towards a New Europe; 14. Contrasting Developments in the Americas; 15. Asia's Economic Potential; 16. Africa's Struggle for Reform

This is the first textbook on the business environment written specifically for postgraduate courses, providing the theoretical rigour and international focus required. Harrison firmly sets the business environment in the context of changes in the global economy, making the book particularly appropriate for international students.

There are no comments on this title.

to post a comment.