Strategisches Management und Marketing [electronic resource] : Markt- und Wettbewerbsanalyse Strategische Fruhaufklarung Portfolio-Management / Edgar Kreilkamp.
Material type: TextSeries: Marketing Management (Walter de Gruyter & Co.) ; 11.Publication details: Berlin : Walter de Gruyter, 1987Description: xiii, 605 p. : illISBN: 9783110861693 (electronic bk.)Subject(s): Marketing -- Management | Marketing -- Decision making | Strategic planningGenre/Form: Electronic books.LOC classification: HF5415.13 | .K74 1987Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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