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Brand management: a theoretical and practical approach H. J. Riezebos

By: H. J. RiezebosMaterial type: Text

TextPublication details: Harlow Financial Times Prentice Hall 2003Edition: 1stISBN: 9780273655053DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT2689

Total holds: 0

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Previous	658.82 Driving brand value: using integrated marketing to manage profitable stakeholder relationships	658.82 Emotional branding	658.82 Asian branding: a great way to fly	658.82 Brand management: a theoretical and practical approach	658.82 Identify: Building Brands Through Letterhead Logo and Business Cards	658.82 Sales promotion planning guide	658.82 Malaysia’s most valuable brands: brands that define Malaysia today	Next

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