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Driving brand value: using integrated marketing to manage profitable stakeholder relationships Tom Duncan

By: Tom DuncanMaterial type: Text

TextPublication details: New York McGraw-Hill 1997Edition: 1stISBN: 9780786308224DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT2675

Total holds: 0

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Previous	658.82 Branding across borders: a guide to global brand marketing	658.82 Before the brand: creating the unique DNA of an enduring brand identity	658.82 Branding in Asia: the creation, development, and management of Asian brands for the global market	658.82 Driving brand value: using integrated marketing to manage profitable stakeholder relationships	658.82 Emotional branding	658.82 Asian branding: a great way to fly	658.82 Brand management: a theoretical and practical approach	Next

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