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Truth, lies, and advertising: the art of account planning Jon Steel

By: Jon SteelMaterial type: Text

TextPublication details: New York Wiley 1998Edition: 1stISBN: 9780471189626DDC classification: 659.11

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.11 (Browse shelf (Opens below))	Available		IACT2668

Total holds: 0

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Previous	659.11 Effective frequency: the relationship between frequency and advertising effectiveness	659.11 Advertising works 2: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982	659.11 Advertising + Marketing: Malaysia	659.11 Truth, lies, and advertising: the art of account planning	659.11 Best ads: shock in advertising	659.11 Advertising works 11: cases from the IPA advertising effectiveness awards, Institute of Practitioners in Advertising, 2000	659.11 The making of an advertising campaign	Next

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