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Market-led strategic change: a guide to transforming the process of going to market Nigel Piercy

By: Nigel PiercyMaterial type: Text

TextPublication details: Oxford Butterworth-Heinemann 2002Edition: 1stISBN: 9780750652254DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT2561

Total holds: 0

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Previous	658.8 Brand equity: Insight thru' market intelligence	658.8 Brand equity: Insight thru' market intelligence	658.8 Principles of marketing	658.8 Market-led strategic change: a guide to transforming the process of going to market	658.8 The product manager's handbook: the complete product management resource	658.8 Big M, little m marketing : new strategies for a new Asia	658.8 Principles of marketing	Next

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