Consumer behavior [electronic resource] : women and shopping / Patricia Huddleston, Stella Minahan.

By: Huddleston, PatriciaContributor(s): Minahan, StellaMaterial type: TextTextPublisher number: 2 | BEPSeries: Consumer behavior collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011Edition: 1st edDescription: 1 electronic text (132 p.) : digital fileISBN: 9781606491683 (electronic bk.)Other title: Women and shoppingSubject(s): Women consumers -- United States -- Psychology | Shopping -- Social aspects -- United States | Consumer behavior -- United States | Women | Shopping | Consumer socialization | Social shopping | Experiential shopping | Hedonic | Utilitarian | Shopping malls | Mothers and daughtersGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.834082 LOC classification: HF5415.332.W66 | H833 2011Online resources: Click to View Also available in print.
Contents:
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Abstract: What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
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Includes bibliographical references (p. 113-128) and index.

1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.

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What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.

Also available in print.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on January 29, 2011).

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