Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.

By: Mizrahi, JanetMaterial type: TextTextPublisher number: 2 | BEPSeries: Corporate communication collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010Edition: 1st edDescription: 1 electronic text (94 p.) : ill., digital fileISBN: 9781606491744 (electronic bk.)Subject(s): Business writing | Communication in marketing | Public relations | Marketing style | Press release | News release | Brochure | Blog | Microblog | Tweet | Newsletter | E-newsletter | Web copy | Web writing | Website | Public relations | Marketing | Writing | Pitch letter | Media kit | Press kit | MarcomGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 808.06665 LOC classification: HF5718.3 | .M594 2010Online resources: Click to View Also available in print.
Contents:
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Abstract: This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
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Includes bibliographical references (p. 85-87) and index.

List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.

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This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.

Also available in print.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on December 22, 2010).

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