Authentic TM [electronic resource] : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.

By: Banet-Weiser, Sarah, 1966-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Critical cultural communicationPublication details: New York : New York University Press, 2012Description: 265 p. : illSubject(s): Brand name products | IndustriesGenre/Form: Electronic books.LOC classification: HD69.B7 | B256 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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