Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

Contributor(s): Beckley, Jacqueline H | Paredes, Maria Dulce | Lopetcharat, Kannapon | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, NJ : Wiley-Blackwell, 2012Description: xxiv, 392 pSubject(s): New products | Consumer behavior | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: TS170 | .P758 2012Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.