The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.

By: Hayden, Craig, 1972-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Lexington studies in political communicationPublication details: Lanham, Md. : Lexington Books, 2012Description: vii, 300 pISBN: 9780739142608 (electronic bk.)Subject(s): International relations | Diplomacy | Communication in politicsGenre/Form: Electronic books.DDC classification: 327.2 LOC classification: JZ1305 | .H39 2012Online resources: Click to View
Contents:
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
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Includes bibliographical references and index.

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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