Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence Maisel, Gary Cokins.

By: Maisel, Lawrence, 1946-Contributor(s): Cokins, GaryMaterial type: TextTextSeries: Wiley and SAS business seriesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]Copyright date: 2014Description: 1 online resource (274 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781118227114Subject(s): Business planning -- Statistical methods | Decision making -- Statistical methods | Business intelligenceGenre/Form: Electronic books.Additional physical formats: Print version:: Predictive business analytics : forward-looking capabilities to improve business performance.DDC classification: 658.4/013 LOC classification: HD30.23 | .M335 2014Online resources: Click to View
Contents:
part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.
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Includes bibliographical references and index.

part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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