Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

By: Chevalier, Michel, 1943-Contributor(s): Lu, Pierre Xiao | ProQuest (Firm)Material type: TextTextPublication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010Description: xvii, 251 p. : ill., mapISBN: 9781118181607 (electronic bk.); 9781118181607 (electronic bk.)Subject(s): Consumer behavior -- China | Consumer behavior -- China -- Case studies | LuxuryGenre/Form: Electronic books.DDC classification: 658.800951 LOC classification: HF5415.33.C6 | C48 2010Online resources: Click to View
Contents:
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
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Includes bibliographic references (p. [241]-243) and index.

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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