Facebook marketing [electronic resource] : an hour a day / Chris Treadaway, Mari Smith.

By: Treadaway, Chris, 1974-Contributor(s): Smith, Mari, 1966- | Facebook (Firm) | Sybex Inc | ProQuest (Firm)Material type: TextTextSeries: Serious skillsPublication details: Indianapolis, Ind. : John Wiley & Sons, c2012Edition: 2nd edDescription: xxii, 338 p. : ill. (chiefly col.)ISBN: 9781118225868 (electronic bk.)Subject(s): Facebook (Electronic resource) | Internet marketing | Social networks -- Computer network resourcesGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .T74 2012Online resources: Click to View
Contents:
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
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Includes bibliographical references and index.

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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