Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

By: Proulx, MikeContributor(s): Shepatin, Stacey | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, 2012Description: xvi, 272 p. : illISBN: 9781118226339 (electronic bk.)Other title: Social televisionSubject(s): Television programs -- Internet marketing | Online social networks | Television programs -- Social aspectsGenre/Form: Electronic books.LOC classification: PN1992.55 | .P76 2012Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.