The financial services marketing handbook [electronic resource] : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
Material type: TextPublication details: Hoboken, NJ : Bloomberg Press, c2012Edition: 2nd edDescription: xi, 196 pSubject(s): Financial services industry -- United States -- Marketing | Financial planners -- Marketing | Customer relations | Financial services industry -- Computer network resourcesGenre/Form: Electronic books.DDC classification: 332.1068/8 LOC classification: HG181 | .E38 2012Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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