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Motivation in advertising: motives that make people buy Pierre Martineau

By: Pierre MartineauMaterial type: Text

TextPublication details: New York, NY McGraw-Hill 1957Edition: 1stISBN: 255240DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT1869

Total holds: 0

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Previous	659.1 MAD 2009: Malaysian advertising directory 2009	659.1 Advertising education around the world	659.1 What every advertising executive should know about	659.1 Motivation in advertising: motives that make people buy	659.1 How to advertise	659.1 Advertising: principles & practice	659.1 Advertising: principles and practice	Next

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