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Marketing management Philip Kotler

By: Philip KotlerMaterial type: Text

TextPublication details: Upper Saddle River, N.J. Pearson Education International 2003Edition: 11thISBN: 9780130497154DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT1784

Total holds: 0

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Previous	658.8 Marketing communications: integrating online and offline, customer engagement and digital technologies	658.8 MaxiMarketing: the new direction in advertising, promotion, and marketing strategy	658.8 Buying trances: a new psychology of sales and marketing	658.8 Marketing management	658.8 The invisible touch: the four keys to modern marketing	658.8 Management controls and marketing planning	658.8 Management controls and marketing planning	Next

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