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Marketing communications: integrating online and offline, customer engagement and digital technologies P R Smith

By: P R SmithMaterial type: Text

TextPublication details: New York KoganPage 2020Edition: 1stISBN: 9780749498641DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT1702

Total holds: 0

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Previous	658.8 Marketing management: analysis, planning, implementation, and control	658.8 Dictionary of marketing and advertising	658.8 AMA Dictionary of Marketing Terms	658.8 Marketing communications: integrating online and offline, customer engagement and digital technologies	658.8 MaxiMarketing: the new direction in advertising, promotion, and marketing strategy	658.8 Buying trances: a new psychology of sales and marketing	658.8 Marketing management	Next

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