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Strategic Brand Management: building, measuring, and managing brand equity Kevin Lane Keller

By: Kevin Lane KellerMaterial type: Text

TextPublication details: Upper Saddle River, N.J. Prentice Hall 2003Edition: 2ndISBN: 9780131105836DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT1636

Total holds: 0

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Previous	658.82 Managing brand equity	658.82 The effective use of sponsorship	658.82 Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction	658.82 Strategic Brand Management: building, measuring, and managing brand equity	658.82 The sales promotion handbook	658.82 Branding across borders: a guide to global brand marketing	658.82 Before the brand: creating the unique DNA of an enduring brand identity	Next

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