Psychological processes and advertising effects: theory, research and application

By: Linda F AlwittMaterial type: TextTextPublication details: Hillsdale, N.J. L. Erlbaum Associates 1985Edition: 1stISBN: 9780805811872DDC classification: 659.1
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Item type Current library Call number Status Date due Barcode Item holds
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PJ Library 		659.1 (Browse shelf (Opens below)) Available IACT1441
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