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Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction William M. Weilbacher

By: William M. WeilbacherMaterial type: Text

TextPublication details: Lincolnwood, Ill. NTC Business Books 1993Edition: 1stISBN: 9780844234762DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT1426

Total holds: 0

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Previous	658.82 Understanding brands: by 10 people who do	658.82 Managing brand equity	658.82 The effective use of sponsorship	658.82 Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction	658.82 Strategic Brand Management: building, measuring, and managing brand equity	658.82 The sales promotion handbook	658.82 Branding across borders: a guide to global brand marketing	Next

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