Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].

By: Cliquet, GerardContributor(s): Hughes, Eugene | ProQuest (Firm)Material type: TextTextLanguage: English Original language: French Series: Geographical information systems seriesPublication details: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006Edition: 1st edDescription: 327 p. : illISBN: 9780470394465 (electronic bk.)Uniform titles: Geomarketing. English Subject(s): Target marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8/04 LOC classification: HF5415.127 | .C5513 2006Online resources: Click to View
Contents:
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
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English translation of: Le geomarketing : methodes et strategies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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