The business of influence [electronic resource] : reframing marketing and PR for the digital age / Philip Sheldrake.

By: Sheldrake, Philip, 1971-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex : Wiley, 2011Description: xxi, 210 p. : illSubject(s): Internet marketing | Marketing | Public relations | Influence (Psychology)Genre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .S53 2011Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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