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Relationship marketing: creating shareholder value Martin Christopher

By: Martin ChristopherMaterial type: Text

TextPublication details: Boston Butterworth-Heinemann 2002Edition: 1stISBN: 9781136368967DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT1399

Total holds: 0

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Previous	658.8 Strategic Marketing Management: text and cases	658.8 Winning the marketing war	658.8 Marketing 2000 and beyond	658.8 Relationship marketing: creating shareholder value	658.8 Advances in consumer marketing	658.8 MaxiMarketing: the new direction in advertising, promotion, and marketing strategy	658.8 MaxiMarketing: the new direction in advertising, promotion, and marketing strategy	Next

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