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Understanding brands: by 10 people who do Don Cowley (ed.)

By: Don Cowley (ed.)Material type: Text

TextPublication details: London Kogan Page 1996Edition: 1stISBN: 9780749421106DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT1351

Total holds: 0

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Previous	658.82 Promotional marketing: ideas & techniques for success in sales promotion	658.82 Building strong brands	658.82 Branding: a practical guide to planning your strategy	658.82 Understanding brands: by 10 people who do	658.82 Managing brand equity	658.82 The effective use of sponsorship	658.82 Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction	Next

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