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Branding: a practical guide to planning your strategy Geoffrey Randall

By: Geoffrey RandallMaterial type: Text

TextPublication details: London Kogan Page 2000Edition: 2ndISBN: 9780749432812DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT1205

Total holds: 0

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Previous	658.82 Managing Sales Promotion	658.82 Promotional marketing: ideas & techniques for success in sales promotion	658.82 Building strong brands	658.82 Branding: a practical guide to planning your strategy	658.82 Understanding brands: by 10 people who do	658.82 Managing brand equity	658.82 The effective use of sponsorship	Next

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