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Mature advertising: a handbook of effectiveness in print Robert B. Parker

By: Robert B. ParkerMaterial type: Text

TextPublication details: Reading, MA Addison-Wesley Pub. Co. 1981Edition: 1stISBN: 9780201057140DDC classification: 659.13

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.13 (Browse shelf (Opens below))	Available		IACT1201

Total holds: 0

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Previous	659.13 Winning direct response advertising: from print through interactive media	659.13 The copy workshop workbook	659.13 The copy workshop workbook	659.13 Mature advertising: a handbook of effectiveness in print	659.13 Tested advertising methods	659.13 The Copy Workshop workbook	659.13 Creative strategy in advertising	Next

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