Television advertising and televangelism [electronic resource] : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.

By: Schmidt, RosemarieContributor(s): Kess, Joseph F | ProQuest (Firm)Material type: TextTextSeries: Pragmatics & beyond ; VII:5.Publication details: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986Description: vi, 88 pISBN: 9789027286291 (electronic bk.)Subject(s): Persuasion (Rhetoric) | Television advertising -- Language | Television in religion | Evangelistic work -- LanguageGenre/Form: Electronic books.DDC classification: 808.5/0141 LOC classification: P301.5.P47 | S35 1986Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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