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Essentials of media planning: a marketing viewpoint Arnold M. Barban

By: Arnold M. BarbanMaterial type: Text

TextPublication details: Lincolnwood, Ill., USA NTC Business Books 1993Edition: 3rdISBN: 9780844235233DDC classification: 659.11

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.11 (Browse shelf (Opens below))	Available		IACT1171

Total holds: 0

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Previous	659.11 Media planning workbook: with discussions and problems	659.11 Brain darts: the advertising design of Turkel Schwartz & Partners	659.11 The new positioning: the latest on the world’s #1 business strategy	659.11 Essentials of media planning: a marketing viewpoint	659.11 Advertising media planning	659.11 Strategic advertising campaigns	659.11 Advertising media planning	Next

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