ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Material type: TextPublication details: Singapore : John Wiley & Sons (Asia), c2011Description: xxv, 289 p. : illISBN: 9780470827437 (electronic bk.); 9780470827444 (electronic bk.); 9780470827437 (electronic bk.)Other title: ROI of social media | Return of investment of social mediaSubject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingGenre/Form: Electronic books.DDC classification: 658.802 LOC classification: HF5415.1265 | .P69 2011Online resources: Click to ViewIncludes bibliographical references and index.
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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