The Googlization of everything [electronic resource] : (and why we should worry) / Siva Vaidhyanathan.

By: Vaidhyanathan, SivaContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Berkeley : University of California Press, 2011Description: xiv, 265 pISBN: 9780520948693 (electronic bk.)Subject(s): Google (Firm) | Internet industry -- Social aspects | Internet -- Social aspectsGenre/Form: Electronic books.DDC classification: 338.7/6102504 LOC classification: HD9696.8.U64 | G669 2011Online resources: Click to View
Contents:
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
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Includes bibliographical references and index.

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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