Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.

By: Gillin, PaulContributor(s): Schwartzman, EricMaterial type: TextTextPublication details: Hoboken, N.J. : Wiley, c2011Description: xxii, 250 p. : illSubject(s): Internet marketing | Marketing -- Social aspects | Social mediaGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .G554 2011Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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