Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

By: J., Tatiana SotoContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hamburg : Diplomica Verlag, 2008Description: v, 97 p. : col. illISBN: 9783836608725 (electronic bk.)Subject(s): Branding (Marketing) | Brand name products -- Valuation | Corporate imageGenre/Form: Electronic books.LOC classification: HD69.B7 | J7 2008Online resources: Click to View Dissertation note: Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007.
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Cover title.

Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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