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Global marketing and advertising: understanding cultural paradoxes Marieke K. Mooij

By: Marieke K. MooijMaterial type: Text

TextPublication details: Thousand Oaks, Calif. Sage Publications 1998Edition: 1stISBN: 9780803959705DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT0679

Total holds: 0

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Previous	658.8 Marketing: a case study approach	658.8 Marketing planning & strategy	658.8 Send 'em one white sock: and 66 other outrageously simple (yet proven) ideas for building your business or brand	658.8 Global marketing and advertising: understanding cultural paradoxes	658.8 AMA handbook for managing business to business marketing communications	658.8 Marketing communications: principles and practice	658.8 The marketing manual	Next

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