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Marketing plans: how to prepare them, how to use them

By: Malcolm McDonaldMaterial type: Text

TextPublication details: Oxford Butterworth-Heinemann 2000Edition: 4thISBN: 9780750641166DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT0661

Total holds: 0

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Previous	658.8 Strategic marketing communications: new ways to build and integrate communications	658.8 Marketing communications classics: an international collection of classic and contemporary papers	658.8 Marketing communications: engagements, strategies and practice	658.8 Marketing plans: how to prepare them, how to use them	658.8 Marketing and the bottom line	658.8 Kellogg on marketing	658.8 Marketing: a case study approach	Next

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