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The new direct marketing: how to implement a profit-driven database marketing strategy Rajeev Batra

By: Rajeev BatraMaterial type: Text

TextPublication details: Homewood, Ill Business One Irwin 1990Edition: 1stISBN: 9781556233173DDC classification: 658.84

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.84 (Browse shelf (Opens below))	Available		IACT0653

Total holds: 0

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Previous	658.84 Global marketing	658.84 Global marketing management	658.84 The global marketing imperative	658.84 The new direct marketing: how to implement a profit-driven database marketing strategy	658.84 The next step in database marketing: Consumer Guided Marketing ; privacy for your customers, record profits for you	658.84 Direct marketing success stories and the strategies that built the businesses	658.84 Direct marketing success stories and the strategies that built the businesses	Next

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