Principles of marketing Philip Kotler
Material type: TextPublication details: Upper Saddle River, NJ Prentice Hall 1999Edition: 8thISBN: 9780130961907DDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | IACT PJ Library | 658.8 (Browse shelf (Opens below)) | Available | IACT0600 |
Total holds: 0
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658.8 Marketing | 658.8 Marketing | 658.8 Marketing | 658.8 Principles of marketing | 658.8 Marketing : concepts and strategies | 658.8 Strategic marketing: planning and control | 658.8 Marketing: creating value for customers |
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