Trust the brand [electronic resource] : corporate reputation management in private banking / Verena A. Knipp.
Material type: TextLanguage: English, German Publication details: Hamburg [Germany] : Diplomica Verlag, 2009Description: 138 p. : ill. (some col.), portISBN: 9783836630580 (electronic bk.)Subject(s): Corporate image -- Management | Corporations -- Public relationsGenre/Form: Electronic books.LOC classification: HD59.2 | .K55 2009Online resources: Click to ViewCover title.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Main text in English, with some German.
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