The message matters [electronic resource] : the economy and presidential campaigns / Lynn Vavreck.

By: Vavreck, Lynn, 1968-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Princeton, N.J. : Princeton University Press, c2009Description: xxiii, 205 p. : illSubject(s): Presidents -- United States -- Election | Political campaigns -- United States | Public opinion -- United States | United States -- Economic conditions -- Public opinion | United States -- Politics and governmentGenre/Form: Electronic books.DDC classification: 324.973/092 LOC classification: JK528 | .V38 2009Online resources: Click to View
Contents:
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.
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Includes bibliographical references and index.

Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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