The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter.

By: Poynter, RayContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : Wiley, 2010Description: xix, 441 pISBN: 9780470972335 (electronic bk.)Subject(s): Marketing research | Social media | Internet searchingGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .P66 2010Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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