Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.

Contributor(s): Gupta, Kamal | Angadi, V. B | Das, M. R | ProQuest (Firm)Material type: TextTextPublication details: Mumbai [India] : Himalaya Pub. House, 2010Edition: 1st edDescription: 354 p. : illSubject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books.LOC classification: HF5415.13 | .I56 2010Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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