Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley.
Material type: TextPublication details: Cambridge ; New York : Cambridge University Press, 2010Edition: [International ed.]Description: xix, 504 p. : illSubject(s): Social marketing | MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5414 | .D66 2010Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments on this title.