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Advertising worldwide: concepts, theories, and practice of international, multinational, and global advertising

By: Marieke De MooijMaterial type: Text

TextPublication details: New York Prentice Hall 1991Edition: 1stISBN: 9780134718972DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT0392

Total holds: 0

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Previous	659.1 20 ads that shook the world: the century's most groundbreaking advertising and how it changed us al	659.1 Advertising reach and frequency: maximizing advertising results through effective frequency	659.1 Marketing corporate image: the company as your number one product	659.1 Advertising worldwide: concepts, theories, and practice of international, multinational, and global advertising	659.1 Cases in advertising management	659.1 Contemporary advertising	659.1 London International Awards: 2001 Winners And Finalists	Next

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